An Exclusive Collaboration
From the precision of their early tailoring to the colour and experimentation of their later years, The Beatles approached clothing with a continually evolving perspective. The collection interprets that progression through PHIX’s signature silhouettes, rich fabrics and exacting attention to detail.
The Silhouette
British tailoring anchors the collection. Double-breasted coats and blazers combine structured shoulders, broad lapels and elongated lines. Across shirting and outerwear, velvet, sheer floral paisley and long-pile faux fur introduce contrasting textures, punctuated by intricate embellishment and distinctive collars.
On Location: London
Shot across London, the campaign follows the collection through a day in the city, moving between familiar landmarks and quieter streets. A setting closely connected to The Beatles’ history brings a sense of place to the portraits, capturing the clothes in movement and moments of stillness.
The Beatles’ instinct for reinvention runs throughout the collection. Archival references take on new proportions, with the confidence and individuality of their wardrobe expressed through PHIX.
Through the PHIX lens, precise tailoring gives way to richer colours, graphic prints and tactile textures, capturing The Beatles’ evolution into a more individual and expressive wardrobe.
