“WE TAKE PRIDE IN CREATING HIGH QUALITY DESIGNS THAT PAY HOMAGE TO THE RAW, REBELLIOUS AND INVENTIVE ENERGY OF BRITISH SUBCULTURES. PHIX IS AN ODE TO A BYGONE ERA, WITH A COLLECTIVE PASSION TO REINVENT & INNOVATE.”
The Brand
PHIX REIMAGINES CLASSIC SILHOUETTES AND COMBINES THEM WITH EYE-CATCHING COLOURS, DARK TONES AND SIGNATURE ROMANTIC ELEGANCE. THINK SHARP TAILORING, FLARE TROUSERS, 70’S NOSTALGIA AND JUST A GENEROUS DASH OF LEOPARD PRINT.
We pay homage to some of the most iconic 20th century subcultural and musical movements, crafting vintage-inspired silhouettes, statement collars and custom-made prints across our ready-to-wear collections. All Phix designs are bespoke, constructed through our own specifications and are available solely through our online channels.
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Our Collections
With many of our influences originating from musical genres, our core product offering each season is split across two key styles. We derive inspiration from the early sartorial statements of Modernists, such as The Beatles, Paul Weller and The Who, specifically looking towards cuts, prints and fabrics. In addition, we're inspired by the visual elements of rock and roll artists such as Led Zeppelin, The Rolling Stones, Arctic Monkeys and Elvis Presley, reworking classic shapes and adding unique, contemporary touches.
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Brand Ethos
Phix is not fast fashion, and we refuse to churn out designs that simply follow current trends. Instead, we capture the spirit of today but through a nostalgic lens, championing past and present icons, self-expression and standing out from the crowd. Growing organically since our founding date in 2006, our rock and roll aesthetic is now worn by the likes of Miles Kane, The Amazons, and Circa Waves.
Explore our as seen on page"WE TAKE PRIDE IN CREATING HIGH QUALITY DESIGNS THAT PAY HOMAGE TO THE RAW, REBELLIOUS AND INVENTIVE ENERGY OF BRITISH SUB CULTURES."
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