Spring is finally here, and our SS19 Collection is officially live. This month’s style post takes us back to the wild, wild west, and delves into the influence of American country-western on rock ‘n’ roll style and our latest collection pieces: The Roxx Western Shirt, The Kansas Satin Shirt and The Black Snakeskin Skull Button.
Our Roxx Western Shirt, in particular, follows in the footsteps of our popular AW18 Western and Rambler Shirts. Featuring bold leopard print satin panelling and white contrast piping, this piece is a unique take on the classic western shirt design.
The western shirt became a staple of rock musicians’ style in the 1950s, with the likes of legendary Johnny Cash, and the King of rock ‘n’ roll himself, Elvis Presley, heavily influenced by country music and cowboy style. At a press conference in Houston, 1970, Elvis described his style as: “a mixture of things. It’s a little rock, a little country western”.
‘Rockabilly’ blended country music with rhythm and blues, creating "classic" rock ‘n’ roll, and this western influence on rock musician’s work and fashion continued throughout the 60s and 70s, meshed with the psychedelic, bohemian style of Woodstock. Led Zeppelin, Pink Floyd and Fleetwood Mac all worked classic western shirts, suede, fringe and wide-brim hats into their onstage and offstage looks.
One of our key style icons at Phix - Keith Richards of The Rolling Stones - also loved styling himself in a cowboy boot, snakeskin, and fringe. He lived out his own personal cowboy fantasy at the end of the Stones’ second US tour of 1965, “donning 10-gallon hats and chaps and riding into the Arizona desert” with rock photographer Gered Mankowitz.
Even Bowie, and punk band The Clash’s, looks were influenced by country fashion. The western influence continued through the 1980s, with artists like Prince, and into the 21st Century, revived by the nouveau-western looks of Alex Turner.
We’ve taken this classic Western influence on rock ‘n’ roll style and combined it with animal prints, luxe fabrics, and fresh twists perfect for Spring-Summer ‘19. Click to shop the collection now.